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Dare To Differentiate

Aug 14, 2019

Susan Tatum sits down with Eric Michrowski, CEO at Propulo Consulting to discuss his ideas around differentiation.

Eric's goal has always been differentiation by finding your specific niche and staking your claim.  This allows you to craft a very specific strategy you want to focus on.

Focusing on people and work design...

Aug 7, 2019

In this episode Susan Tatum sits down with Adam Landrum CEO at Up&Up Agency.  Adam's company works with Colleges and Universities helping them develop their brand to attract more of the right kind of students that are a fit.

Adam discusses how being authentic to who you are helps to differentiate your brand and attract...

Jul 31, 2019

In this episode Susan Tatum sits down with Jim Hohl and Lucas Garvin, Co-Founders and Co-CEO's of The Thought Leaders Institute.

Jim and Lucas discuss their efforts at differentiation by utilizing the concept of addition by subtraction in carefully creating your ideal client persona and defining a very clear description...

Jul 24, 2019

Differentiation can take on many forms and exclusivity in an industry or market can be a powerful differentiator.


In this episode Susan Tatum sits down with Jason Bland, Co-Founder of Custom Legal Marketing.  Jason talks about how using exclusivity helps his organization provide a deeper focus to clients and build a...

Jul 17, 2019

In this episode Susan Tatum sits down with Craig Hall, Founder of Marketing Wiz to discuss differentiation in the Wealth Management Space.

Craig shares his expertise and discusses the role of automation in branding a business, focusing through positioning, and a narrow targeting which leads to a more human interaction...