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Dare To Differentiate

May 29, 2019

Today's guest is Shawn Freeman, Founder & CEO of TWT Group, Inc.

Shawn is growth-minded, understands what it takes to grow a successful business and delivers tremendous results for his clients. Many people can talk the talk, but Shawn does it both.

TWT. Want to know what the letters mean? Tuesday. Wednesday. Thursday....


May 22, 2019

"When you come off as caring and confident, people intrinsically know that you know what you are talking about and that you care" 

So says Mike Saunders, The Authority Position Coach.  Mike has taken the concept of content marketing to the next level by stressing Authority Positioning in developing your brand.

In this...


May 15, 2019

In this episode Susan talks with Greg Linnemanstons, President of the Weidert Group, about his focus on marketing for complex B2B industries.

Greg shares:

  • How the decision to focus has made his firm more relevant and valuable to his clients, to the point where he now regularly turns away business. He stresses the...


May 8, 2019

In this episode we join Serenity Thompson, Managing Partner of A23 Advisors, a boutique consulting firm serving travel tech, hospitality, adtech, fintech and ecommerce companies.

Serenity shares her unique viewpoint on using controversy to differentiate, including:

  • Why many companies shy away from controversy even...


May 1, 2019

In this episode we join Dave Orecchio, founder & CEO of inbound sales and marketing agency, Bristol Strategy to talk about how to structure an inbound marketing program to attract only ideal clients into your funnel.

Dave shares his experience with inbound, including:

  • Why conventional prospecting tactics don’t work...