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Dare To Differentiate

Jul 31, 2019

In this episode Susan Tatum sits down with Jim Hohl and Lucas Garvin, Co-Founders and Co-CEO's of The Thought Leaders Institute.

Jim and Lucas discuss their efforts at differentiation by utilizing the concept of addition by subtraction in carefully creating your ideal client persona and defining a very clear description...


Jul 24, 2019

Differentiation can take on many forms and exclusivity in an industry or market can be a powerful differentiator.

 

In this episode Susan Tatum sits down with Jason Bland, Co-Founder of Custom Legal Marketing.  Jason talks about how using exclusivity helps his organization provide a deeper focus to clients and build a...


Jul 17, 2019

In this episode Susan Tatum sits down with Craig Hall, Founder of Marketing Wiz to discuss differentiation in the Wealth Management Space.

Craig shares his expertise and discusses the role of automation in branding a business, focusing through positioning, and a narrow targeting which leads to a more human interaction...


Jul 3, 2019

Technology is wonderful! But has it caused us to become too user focused?

In this episode Susan Tatum sits down with Dario Priolo, Founder and President of JK Research to discuss building your differentiation strategy through buyer focused marketing content.

Dario talks about how relevance is the key to gaining...