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STOP THE NOISE


Jun 9, 2020

Much of human behavior remains the same because so many things that drive our behavior are innate and hard wired. But context changes things enormously - even beyond recognition. Whether caused by a pandemic or the growing influence of AI in our lives, buyers are looking at their choices through a different lens. In this episode, Susan Tatum interviews Matthew Willcox, author and founder of behavioral insights consultancy, The Business of Choice, to learn more about what has changed and what has stayed the same.