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STOP THE NOISE


Jul 3, 2019

Technology is wonderful! But has it caused us to become too user focused?

In this episode Susan Tatum sits down with Dario Priolo, Founder and President of JK Research to discuss building your differentiation strategy through buyer focused marketing content.

Dario talks about how relevance is the key to gaining client trust and how the proliferation of ineffective marketing content is a result of technology driving marketing rather than customer interaction driving it.