Preview Mode Links will not work in preview mode

STOP THE NOISE

Dec 4, 2020

For more traditional industries like manufacturing that have traditionally relied on trade shows or face-to-face conversations, moving to digital marketing was always a low priority, says Jeff White. But the COVID-19 pandemic created a huge shift in the marketing space, and B2B businesses have had to follow suit.


Jul 15, 2020

Marketing agencies, consulting firms, subject matter experts are all in the business of providing ideas. In this episode, Susan Tatum talks with Patrick Dodge, CEO at Creative Marketing, about how to help clients, partners and prospects through chaotic times with creative, actionable ideas to solve big challenges.


Jul 8, 2020

Corporations are destined to fail when they lose their ability to change, says author Joseph Jaffe in his 2018 book, Built to Suck. And 2020 is proving him right. In this episode, Susan Tatum picks Joseph’s brain on business survival, growth, the entrepreneurial advantage and how to be ready to move fast as the...


Jun 19, 2020

For all the terrible challenges business owners face in 2020, there is actually some good. If we approach this right, many firms will not simply survive but will come out stronger because of it. In this episode Susan Tatum talks with Ben Lack, CEO of Interrupt Media, about the opportunities to focus, to become essential...


Jun 9, 2020

Much of human behavior remains the same because so many things that drive our behavior are innate and hard wired. But context changes things enormously - even beyond recognition. Whether caused by a pandemic or the growing influence of AI in our lives, buyers are looking at their choices through a different lens. In...