Dec 9, 2021
Professional Services require marketing just as much as any other business. Allison Simons is the founder of Simons Marketing, a firm that provides B2B focused marketing. Allison discusses the ways to market your services and retain both commodity and value clients. Marketing is a broad term in today’s business world,...
Dec 3, 2021
Change management provides an opportunity for businesses to implement necessary changes in a way that positively impacts their staff and overall productivity. Cindy Shaw is the Founder and CEO of True Change Solutions and a Consultant, Coach, and Advisor for change strategy for businesses. She discusses what exactly...
Nov 12, 2021
Roller coaster revenue can be a sign that you don’t have the right marketing plan. Celina Guerrero is the founder of Thrive Sales Accelerator, a program designed for B2B sales with small service based business. She dives into the details of focused marketing, operationalizing strategies, and her holistic approach.
Nov 3, 2021
Are you asking the right questions? Are you using the answers to those questions the right way? Matt Seltzer is a market researcher and strategist and owner of S2 Research. We are discussing his book The Creative Catalyst, and how the information inside can spark business owners to use questioning and market research to...
Oct 22, 2021
Have you ever thought of the plot to any blockbuster movie as an ideal marketing communication plan? Susan Tatum talks with Kathryn Gillett about The Hero Method, a business owner’s guide to using neurology and storytelling. With this method your audience becomes the hero, your product the elixir, and your market plan...